SERVICES
Intellectual Property
Your creative ideas require expert protection. Whether you are a new business growing or you are a large multinational company or a non-profit organization, protecting your intellectual property effectively means protecting your profit and shareholder value.
Your Intellectual Property protection and enforcement strategy should be as sophisticated as and align with any other strategic consideration in your business; it should not only protect your intellectual property assets effectively, but also be the future proof and commercially sound.
We pride ourselves on giving practical, no nonsense advice in relation to all elements of intellectual property - trademarks, copyright and design rights - and are dedicate to helping clients achieve a watertight intellectual property strategy.
Our in-house trademark specialists are well equipped to service clients' national and international trademark and registered design portfolios.
Trademark
Your Trademark is an important part of your brand protection strategy. Registering your trademark may seem like an easy process, but it is understanding the nuances of the classification system and carrying out comprehensive freedom to operate searches that really make your brand protection strategy sophisticated and will mean you avoid problems in the future.
Copyright
Copyright subsists in the physical manifestation of your ideas and remains one of the most important rights a creative business owner can own because the wonderful thing about copyright is that it arises automatically in anything which is original, not copied from anywhere else and which has involved a degree of skill in its creation.
This means that any original photographs, drawings, documents, product descriptions, artistic works, website content, articles etc., are all protected by copyright which will last for your lifetime plus 70 years.
Copyright is owned by an individual or a company that creates it and and so it is important to assign it back to you where you have contracted a third party to create it for you.
Copyright is infringed by anyone "copying" a substantial part of the original - and this can be measured both in terms of quantity and quality.